NESTLE MAGGIE NOODLES 

ETHICAL & UNETHICAL PRACTIC


JOURNEY OF  MAGGIE IN INDIA : HISTORY OF MAGGIE BRAND 1982 - 2019

Maggie, one of the most iconic and popular brands of noodles, which is favored by the millions all across the world, has been spreading happiness for more than three decades. Known as the 2-minute instant noodles, it has gone on to make the lives easier for the people, when it comes to quenching your craving for the food immediately.

“Mummy Bhook Lagi – Bas 2-Minute”, this line from the Maggie advertisement
The journey of Maggie in India From 1982 to Till date
Magi, the name synonyms with the noodles in India has experienced a bumpy ride. From capturing the 90% market share (prior to the ban) of the noodles to getting banned, the brand has seen it all. Let us have a detailed look at the journey of Magi in India:
  • Year 1982: Nestle launched the first noodle product in India with the brand name, ‘Magi’ with the slogan – two minutes, which became an instant.
  • Year 1997: Because of stiff competition from the contemporary brands, the demand for the Magi took a downturn. The company changed the taste of the Magi and came up with the flavoring agent called the ‘Tastemaker’. However, it could not increase the demand for the product and turned out to be a total failure. Furthermore, it was hard to change the conventional eating habit of the people in India.
  • Year 1999: Magi uses the old formula to prepare the noodles with the main objective to increase the sales. It came up with the punch line, “Fast to Cook, Good to Eat”.
  • Year 2001: Magi Noodles grabbed a large instant noodles market share in India.
  • Year 2009: Magi completed 25 years of Magi noodles and at the same time also rolled out a new product called the Magi Pazzta.
  • Year 2012: Bollywood superstar, Mr. Amitabh Bachchan was made the brand ambassador of Magi. 
Now over topic is started 
  • Year 2015: This is a period when the troubles started for the Magi brand. The Food Safety and Standards Authority of India (FSSAI) imposed a nationwide ban on Magi due to the) presence of a high amount of lead and Mono-sodium Glutamate (MSG in the noodles. Before the ban, the company enjoyed around 80%-90% market share but after the ban, its share plunged.  

  • Year 2016: The countrywide ban on Maggi was lifted was by the Bombay High Court on 13 August 2015 and in the next year i.e. 2016, Maggi was relaunched in the Indian market by the Nestle India after getting the clearance certificate from the National Accreditation Board for Testing and Calibration Laboratories (NABL).
  • Year 2019: Maggi noodles find itself in the hot soup again after the company admitted to the Supreme Court of India that its noodles contain the lead content. At present, the company has decided to release the advertisement campaigns mentioning the ‘Trustworthy Facts’ about its noodles and win the trust of the people in India.
Conclusion
A Maggi noodle is no doubt the number one choice of the customers in India. It is not wrong to say that the brand has completely redefined the instant food industry in India. The controversy surrounding the Maggi noodles in terms of presence of lead and MSG in its products has dented the image of the brand. It is the duty and responsibility of every brand to adhere to the quality standards and does not play with the health of the citizens. It is the ethics ,Consideration of the quality standards when it comes to producing the food products will only enhance the image of the company and help it climb the tower of succeed.


Comments

Post a Comment

Popular posts from this blog

Disadvantage of credit card

Image
                                                           Disadvantage of credit card                                             1.more spend:-when people get access to credit card then they start to spend more money because they think that I have not to pay now I can pay that amount after few days. when people spend money using debit card or cash that time they think if I spend all money now what will I do or where I will lend money for my future expense . It means his psychology tells him don't spend more money while they spend money using debit card  2.Interest on cash withdraw:-cash is more aceptable payment mode rather than digital payment in I ndia. you can withdraw money from credit card as well as but you will be cha...
Read more

Earn from credit card

Image
                                             How can you earn money from credit card 1. Earn interest:- Most of the people uses debit cards. when they purchase something using debit card that time they have to pay all amount. but if they purchase something using credit card that time they have not to pay any amount that time. one month after the purchase bills are generated and after that they give more than one month to pay all amount. that means you get 40to 50 days to pay all amount. if you think smartly then you can earn money from that amount. you can earn money from various sources.1. you can deposit that money in  saving account , then bank you will give you interest. one thing you have to keep in my that which bank gives higher interest, you have to invest money that in that acount.2. you can invest  that  money  in your business if you have . 2....
Read more